Bill Partsch
I have a proven record of engaging readers and helping companies grow.
As a writer, editor, reporter, copy editor and proofreader, I have had tremendous success with:
As a writer, editor, reporter, copy editor and proofreader, I have had tremendous success with:
- Facilitating both vertical and horizontal growth in multiple publishing enterprises;
- Revitalizing stale content; producing useful, easy-to-understand copy;
- Writing in a range of styles, from technical to conversational to whimsical;
- Rapidly developing expertise in unfamiliar subject areas; quickly learning new technologies;
- Ensuring accuracy, along with consistent grammar and style, and turning jargon into clear text;
- Improving story presentations with attention-grabbing heads, decks, sidebars and captions;
- Constantly growing professionally–applying expertise to web, books, marketing and more.
Kitchen & Bath Business magazine (Gralla, Miller Freeman, VNU) (1988-2003)
Senior Editor (Print)
Senior Editor (Print)
- Spearheaded new magazine departments, an original-content website and a book division;
- Cut through technical jargon to give readers clear information;
- Edited manuscripts; became staff style and grammar guru;
- Assigned stories and mentored junior editors in reporting and writing news and features.
- Transformed news section, increasing impact and accuracy;
- Collected and analyzed data to produce value-added industry report;
- Learned industry quickly enough to become columnist three months after joining staff;
Web Editor
- Leveraged expertise from trade magazine to create a consumer/trade hybrid website;
- Extended print magazine brand, adding value for subscribers and advertisers;
- Earned reader and media praise for helpful, high-energy service journalism;
- Developed interface and site architecture; assigned articles; recruited and managed freelancers;
- Produced and maintained content, graphic design and HTML code;
- Tracked and analyzed traffic; deployed SEO practices; worked with publisher to promote site.
Woman’s Day Special Interest Publications (Hachette Filipacchi Media) 2004-2009
Associate Editor
Associate Editor
- Facilitated expansion of Woman’s Day Kitchens & Baths from six to seven issues annually;
- Improved and energized copy; crafted relevant and clever heads, decks, sidebars and captions;
- At supervisors’ request, taught fellow editors how to turn manuscripts into compelling stories;
- Wrote for all sections (including editor’s letter); hired freelancers; assigned and edited articles;
- Collaborated with editors and designers to maximize impact of creative packaging.
Freelance Writer and Editor 2002-present
- Copy Writer (C&A Marketing: SkyMall catalog re-launch)
Established short, snappy style for product write-ups; researched to ensure accuracy. - Copy Editor (Pearson educational publishing)
- Helped set up catalog template for textbooks and complementary online offerings;
- Edited and proofread copy and re-wrote heads to establish style and enhance readability.
- Copy Writer (Benjamin Moore & Co.)
- Assisted with major overhaul of web content for specialty coatings division;
- Upgraded and refreshed product copy geared to both consumer and professional audiences.
- Contributing Writer (Parade)Wrote well-received service articles on home design trends, techniques, products and DIY tips
- Book Editor (Filipacchi Publishing)Aggregated magazine content into books, crafting a consistent, lively tone from diverse styles.
- Managing Editor/Copy Editor (Show Circuit) (quarterly equestrian-lifestyle publication)
- Trafficked copy and vigilantly satisfied publisher’s rigorous demands for editorial style;
- Improved timeliness and accuracy, often re-interviewing and re-researching.
Additional Freelance
Cornerstone Realty Group (content re-writing), National Kitchen & Bath Association (book editing), Decorating/Remodeling magazine (reporting/writing), The Home Depot Magazine (reporting/writing/editing), Trouser Press (writing), Instructor magazine (reporting/writing), the Columbia Missourian (reporting/writing).
Cornerstone Realty Group (content re-writing), National Kitchen & Bath Association (book editing), Decorating/Remodeling magazine (reporting/writing), The Home Depot Magazine (reporting/writing/editing), Trouser Press (writing), Instructor magazine (reporting/writing), the Columbia Missourian (reporting/writing).
Bachelors in Journalism (with General Honors), University of Missouri